YouTubers have to declare ads. Why doesn't anyone else?

  • Gepubliceerd op 18 dagen geleden

    Tom Scott

    Looptijd: 31:48

    Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
    👥👥 CREDITS 👥👥
    Written and performed by TOM SCOTT www.tomscott.com/
    Script assistant ANDREA MARKS
    Animation BILLY CRINION BillyCrinion and WILLIAM MARLER wmad.co.uk
    Dubbing mixer GRAHAM HAERTHER
    "Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES www.benjaminsquires.co.uk/
    Thanks to EVAN EDINGER, JESSICA ENDOYAN, CHRISTINA HERNANDEZ, the TINY SPECK team, and SAM VALIANT
    Filmed safely: www.tomscott.com/safe/
    © Pad 26 Limited MMXXI
    📄📄 SOURCES 📄📄
    💵 PAYMENT AND CONTROL
    Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
    Ray Davies flying: thekinks/status/1265203792754212864 and www.cbc.ca/radio/undertheinfluence/why-ray-davies-flew-26-000-km-to-save-lola-1.5009086
    BBC trademark policy: www.bbc.co.uk/programmes/articles/5R152hTbVPQdYjn29q5jt4/16-songs-banned-by-the-bbc
    Pitbull and Kodak: pitbull/status/16567622829080576
    Pitbull and Voli: voli305vodka.com/ "Owned and operated by Armando Christian Perez, aka Pitbull"
    Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
    YMCA reaction: news.google.com/newspapers?nid=1346&dat=19790329&id=M3VRAAAAIBAJ&sjid=uPoDAAAAIBAJ&pg=7192,10172867
    ✔️ YOU HAVE TO DECLARE IT
    US Code Title 15: www.law.cornell.edu/uscode/text/15
    Nikkie de Jager, One Dip Makeup Challenge: nlblow.info/start/pHJobJ2Ji6GtpaM/video.html
    Disclosures 101 for Social Media Influencers [PDF]: www.ftc.gov/system/files/documents/plain-language/1001a-influencer-guide-508_1.pdf
    An Influencer’s Guide to making clear that ads are ads [PDF]: www.asa.org.uk/uploads/assets/uploaded/3af39c72-76e1-4a59-b2b47e81a034cd1d.pdf
    The FTC’s Endorsement Guides: What People Are Asking: www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking
    NLblow declaration: support.google.com/youtube/answer/154235
    ❌ NO-ONE ELSE HAS TO DECLARE IT
    McFlurry: adage.com/article/adages/30-rock-mcflurry-scene-paid-placement/134689
    Snapple: www.reuters.com/article/us-30rock-idUSN2833828120071128
    "Branded content pods": adage.com/article/media/snl-air-fewer-commercials-season/303697
    Farrow and Ball: www.bournemouthecho.co.uk/news/18014632.saturday-night-live-sketch-features-farrow-ball/
    Branson cameo: www.cinemablend.com/pop/Branson-s-Bond-Cameo-Was-Bought-1558.html
    Superman's $40,000: www.latimes.com/archives/la-xpm-1989-03-08-ca-322-story.html
    Bond placement: www.bbc.com/culture/article/20151001-does-bonds-product-placement-go-too-far
    Lorraine Kelly's tax bill: www.theguardian.com/business/2019/mar/20/lorraine-kelly-theatrical-artist-tax-tribunal-judge-rules
    🎢 WE'RE GOING TO DISNEY WORLD
    "Moms' conference": www.5minutesformom.com/disneysmmoms/
    SNT viewing figures: www.eveningexpress.co.uk/lifestyle/entertainment/saturday-night-takeaway-smashes-ratings-record-after-airing-without-audience/
    "19 years in a row": www.chroniclelive.co.uk/news/tv/ant--dec-win-best-17648154
    "Can't find any other example" of the castle being covered: www.disboards.com/threads/ant-and-dec-tv-show-live-from-magic-kingdom-in-april.3581535/
    Ofcom on product placement in UK TV: www.ofcom.org.uk/tv-radio-and-on-demand/advice-for-consumers/television/product-placement-on-tv
    "One article on a tabloid web site": www.thesun.co.uk/tvandshowbiz/10841854/ant-and-dec-trademark-name/
    🇺🇸 THE LAND OF THE FREE 🇺🇸
    FCC, "The FCC and Freedom of Speech": www.fcc.gov/consumers/guides/fcc-and-freedom-speech
    US Bill of Rights: www.archives.gov/founding-docs/bill-of-rights
    First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia: en.wikipedia.org/wiki/First_Amendment_to_the_United_States_Constitution
    Commercial speech: www.mtsu.edu/first-amendment/article/900/commercial-speech
    Communications Act 2003: www.legislation.gov.uk/ukpga/2003/21/contents
    Animal Defenders International v United Kingdom: hudoc.echr.coe.int/fre?i=001-119244
    CMA, "Social media endorsements: being transparent with your followers": www.gov.uk/government/publications/social-media-endorsements-guide-for-influencers/
    German product placement: www.grin.com/document/417399
    📕 CHAPTERS 📕
    00:00 Intro
    00:58 1. Payment and Control
    05:47 2. You Have To Declare It
    09:17 3. No-One Else Has To Declare It
    18:03 4. We're Going To Disney World
    24:47 5. The Land Of The Free
    31:15 Outro

Tom Scott
Tom Scott

"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, YouTube titles have to be short and catchy!

23 dagen geleden
Mr Kiyoshi
Mr Kiyoshi

You’re so wrong about this. All over Europe we have regulations for TV programme to tell us when placed advertising is used in a TV show. Same goes for movies and so on. When you enter cinema you know you will be advertised to. So that’s your agreement with them. Of course this has only changed in past couple of decades but continues to be improved. It was in fact YouTube that was the LAST to follow with strict regulations as the rest of the media had to do that. All you talk about is very old stuff made before there were regulations. You have done very poor research. Media tech and IP rights expert here.

Dag geleden
95rav
95rav

The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.

2 dagen geleden
This Guy Roll Needs
This Guy Roll Needs

Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"

2 dagen geleden
Jonathan Corbett
Jonathan Corbett

What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show

3 dagen geleden
For The Love Of Noise
For The Love Of Noise

Paid ad from the anti-vapers?

3 dagen geleden
JOZOPO
JOZOPO

2k dislikes dang you guys really dont like vaping

2 uur geleden
mat
mat

One thing that still confuses me to this day was those "viral video advertisements," those videos that was obviously set up to be a video with a lot of sharability and then at the end it would turn out to be an ad for some movie that was coming out. To me they always seemed kinda malicious since despite it being obvious it was an ad by the end, during the video you would have no idea you would be advertised to since most people wouldn't expect a viral video to be and advertisement, since the nature of youtube videos isn't the same as a movie or television show. I don't know if anyone else ever felt that way, and I personally haven't seen any of them in a while so perhaps something was done about it in some way, they just always stood out to me as a shorta sketchy way to advertise

3 uur geleden
「CELLO KID」
「CELLO KID」

Tom's becoming old

3 uur geleden
Molly Eck
Molly Eck

It’s time to play is this an advert **ad plays***

3 uur geleden
Msuni
Msuni

YouTubers have to make it clear that a video is sponsored but do they need to do the same if they are uploading part of their livestream if the livestream is sponsored as well?

5 uur geleden
hen ko
hen ko

The BBC are always advertis

3 uur geleden
Punished_
Punished_

The difference is they're big, your small.

6 uur geleden
hen ko
hen ko

"It's time to play, Is This an Adver-" ad plays from paramount+ saying "This is Paramount+"

3 uur geleden
Frostbyt3z Gaming
Frostbyt3z Gaming

the words 'probably isn't' shouldn't exist in rules.

6 uur geleden
Keness
Keness

why em see ay?

8 uur geleden
Toad Boy
Toad Boy

We should just have no regulations

8 uur geleden
theshadowknows
theshadowknows

Fantastic content.

9 uur geleden
David Fisher
David Fisher

Are you advertising that we should visit that gorgeous beach in the background? I wasn't sure if it wasn't an advert by a local tourism company / government agency wanting to make some money on tourist as Covid restrictions are lifted. Can you please be more clear in your video? The product placement however seemed very clear to be sarcastic jabs at the system in place.

10 uur geleden
Mak Yuki
Mak Yuki

"Is this an ad?" *Youtube plays ad*

11 uur geleden
Vijay Parthasarathy
Vijay Parthasarathy

Hiya Tom! Talking about the music videos you showed, why don’t the artists put a disclaimer about the ads/product placements when uploading the same exact song video to YouTube? Or do they do it??

11 uur geleden
Why We Love Film
Why We Love Film

I agree...

12 uur geleden
SmikZeroYT
SmikZeroYT

In a movie I saw maby an ad of Yankee Candle

12 uur geleden
Stephany Gallego
Stephany Gallego

The ruddy bag postsurgically mourn because sycamore importantly belong excluding a messy need. pricey, high-pitched account

13 uur geleden
Luca Zifferblätter
Luca Zifferblätter

11:46 you're welcome

13 uur geleden
Luca Zifferblätter
Luca Zifferblätter

As an 8 year vaping veteran, there is one single rule in the vaping codex that ought to never be breached: "One shall never use his vocal cords right after taking a puff. Inhale vapour, exhale vapour, inhale again, then speak.".

13 uur geleden
Jded _404
Jded _404

what happens?!

Uur geleden
Peter Murphy
Peter Murphy

BBC advertising is real bunch of pedophiles.Laura who advertise all the time of your in court for not paying it get in touch 've got all the evidence you require to gain your cash then we can all claim it back.from 1977 till todat be the end of the BBC for good let me know

14 uur geleden
Peter Murphy
Peter Murphy

YouTube playing mommy again sick of these nonces

14 uur geleden
BagelBear
BagelBear

"It's time to play, Is This an Adver-" *ad plays from paramount+ saying "This is Paramount+"*

14 uur geleden
Peter Murphy
Peter Murphy

The BBC are always advertis

14 uur geleden
Gmo Skee
Gmo Skee

Influencers 🤣🤣🤣🤣🤣🤣 AINT NO SUCH PERSON !!!!! Who are they foolin ?

16 uur geleden
ecks dee
ecks dee

literally from this video i now know pitbull is now involved with nascar 😂 dam

18 uur geleden
shiva K
shiva K

The male distributor postauricularly search because chick intraspecifically trace atop a moldy swordfish. true, volatile watchmaker

18 uur geleden
Black Bard Studio
Black Bard Studio

What is needed is a push to change regulations in regards to all the other media to declare ads and product placement.

19 uur geleden
Kyle Middleton
Kyle Middleton

60 seconds in... wow... Don't hold back son.

20 uur geleden
UnbutteredToast
UnbutteredToast

This is probably the longest ad I've seen to date

20 uur geleden
googlemarmic
googlemarmic

Thanks.

21 uur geleden
Figuratively Razzmatazz
Figuratively Razzmatazz

That intro simultaneously ended the careers of both reaction YouTubers and gacha games.

22 uur geleden
juruewonf aurbewkis
juruewonf aurbewkis

The rampant nest distally print because college feraly retire out a wonderful latency. light, absorbed freon

22 uur geleden
Nate Brown
Nate Brown

There is one show featuring consistent strong product placement that is distinctly a joke. It's Community, an amazing show, and the brand is Let's potato chips. The one show that does it right.

23 uur geleden
Lachlan Keddie
Lachlan Keddie

Did anyone else notice at 22:17 how suspiciously well the *P* logo blends in to those assorted boxes behind the truck? You cannot convince me that that wasn't deliberate....

23 uur geleden
Tobey's Maguire
Tobey's Maguire

11:46

23 uur geleden
deadviny
deadviny

wow vaping is so cool

Dag geleden
James
James

I never thought I would see Tom Scott rip a vape in a video

Dag geleden
rickysmyth
rickysmyth

That's not how you vape, Tom. You're meant to take smaller drags. Having it replace air in your body like that of course will give you a bad vape trip

Dag geleden
Mjws2907
Mjws2907

Tom the dragon

Dag geleden
tuna mayo
tuna mayo

I really want to go to Asbestos Land right now.

Dag geleden
Paul Smith
Paul Smith

I thought the Sour Patch Kids product placement in Kyle X/Y was hilarious. It was my favorite part of the show.

Dag geleden
Paul Smith
Paul Smith

as the children are leaving for school, the mother runs out the door "Kids! You forgot your Sour Patch Kids!"

Dag geleden
IamScary
IamScary

I just ate a watermelon

Dag geleden
Bente Huizer
Bente Huizer

A comment for the algorithm gods

Dag geleden
Jackie Morey
Jackie Morey

There was an ad break IMEDIATELY after you asked "is this an ad break?" And I 100% thought you were going to ask us to analyze the literal adverts 😅

Dag geleden
Bogdan OWS
Bogdan OWS

Actually on tv as well, where there is a paid something a small P in a circle appears.

Dag geleden
Mr. C
Mr. C

Tom Scott's videos are delicious vegetables in a world full of junk food.

Dag geleden
Prahar
Prahar

I didn't quite follow the whole video, but I did learn one thing and one thing alone - I need to buy a vape pen.

Dag geleden
Evgenii Nalpin
Evgenii Nalpin

25:00 Wait, isn't Ring an actual company that advertises doorbells and home security cameras? Does THIS unconscious reference counts as advertising? This video is too meta now...

Dag geleden
john_blaze39
john_blaze39

Very valid point. Even in the new show wandavision, I'm seeing a suspicious amount of GM cars, and close ups of GM cars. CLEARLY GM paid for that product placement. But of course it's not mentioned anywhere

Dag geleden
E. Clark
E. Clark

Do you have to declare YouTube videos as ads? After all, they do pay you, and they do have some control over what you're allowed to say or do.

Dag geleden
bruceyboy 94
bruceyboy 94

I died laughing at the vape part 😂😂😂😂 I couldn't stop re watching it!. Legit dribbled in my boxers 😂😂😂😂

Dag geleden
Ersteller
Ersteller

Since your copyright video, I know that different rules apply to us and the rest of the world.

Dag geleden
Smaller Badger11
Smaller Badger11

In a altenet world-this war was brought to you by raid showdow legends!

Dag geleden
San Ansa
San Ansa

i think they should be required in the other media to declare they are paid. I also think there should be 100% transparency when it comes to relationships politicians have (including jobs they are lining up for when they leave office, stocks they own) and also scientists, I want to know who sponsors their research or offers them consultant positions. I know damn well even some scientists and medical doctors are compromised. Medical doctors get paid by pharmaceutical companies but not always in cash. I know someone who worked for a company and the doctors would demand very expensive medical equipment for their office, if they agreed to be part of clinical trials. If you are part of a clinnical trial you need to find volunteers to take the drug. So be careful of what prescription your doctor is writing (or 'free' samples they are giving out). Do your own research.

Dag geleden
MARTHA SIMS
MARTHA SIMS

I love your videos so much but they make me sad about the bad things that people do.

Dag geleden
Grounson FFM
Grounson FFM

12:30 Tom: Is this an advert? midroll ads: start playing. well played Tom. Well played

Dag geleden
DipWob
DipWob

marvel movies should be the only movies that are allowed to put the disclosure in the credits

Dag geleden
Sid Ferreira
Sid Ferreira

I agree with the video... Just wondering about kid content inspired on toys (Transformers, Cory Carson, Pokemon...)

Dag geleden
JOSEPH WODARCZYK
JOSEPH WODARCZYK

That's actually a really good point. Also where do you draw the line between content inspired by toys and toys inspired by content?

Dag geleden
Benni Grote
Benni Grote

The dramatic rail intialy box because copper tinctorially label given a married hawk. white, kind beginner

Dag geleden
An Omnomnomnivore
An Omnomnomnivore

5:54 GIVE THIS TEA TO UNCLE WE FOUND THE CURE TO HIS REALLY SERIOUS CONDITION!

Dag geleden
Robert F. Jobin Jr.
Robert F. Jobin Jr.

It's because they're rich and have power. Rules for thee, not for me.

Dag geleden
Mike Hopman
Mike Hopman

They do have to say it in scientific fields

Dag geleden
Rad cafe
Rad cafe

I'm going to Asbestos Land!!!!!

Dag geleden
martinusK
martinusK

I got a Youtube ad the moment that you said "Is this an advert?!". Feel like I'm being watched.

Dag geleden
Aether Blackbolt
Aether Blackbolt

I guess the Free Speech argument for USA is because they do not want Compelled Speech; being forced to say a product placement is an ad/endorsement/sponsor would mean a control of the speech they can use to speak positively on something.

Dag geleden
Vulkan
Vulkan

They don't have to do that because they are part of a long established communist brain washing dynasty, the new lot are telling the truth and it needs to go according to all the "humans" we put in charge.

Dag geleden
gamebuster800
gamebuster800

11:49 this made me laugh way too hard

Dag geleden
That Onion
That Onion

asbestos land sound fun.

Dag geleden
Uku Toots
Uku Toots

Youchoobe

Dag geleden
Mark Peter
Mark Peter

Well this is not entirely true, in the netherlands tv shows themself need to state if they are sponsored e.g. that product placement will happen in the program.

Dag geleden
Losdylan Loasda
Losdylan Loasda

Ur awesome.

Dag geleden
Daniel Harrison
Daniel Harrison

Why did you not have to declare you are advertising all those products so clearly displayed in your video? Were you paid to pick those examples? Did you get anything for showing those items so clearly and discussing them? Your video here looks to me to be just a long advert.

Dag geleden
JOSEPH WODARCZYK
JOSEPH WODARCZYK

Thumbnail says he's not sponsored. It's just really difficult to give examples of product placement without showing products.

Dag geleden
Dale Moffatt
Dale Moffatt

“Is this an adver...” Cue ad while I’m watching. Nice.

Dag geleden
Abduljalil Kazimov
Abduljalil Kazimov

yaay another great vid

Dag geleden
The Xextreem
The Xextreem

*this is not legal advice. Thanks thats answer the complete video. Save me 31:21 seconds for watching.

Dag geleden
Mana User
Mana User

And how about journalism? When the Washington Post publishes a scare story about Covid, shouldn't they declare that they're owned by the CEO of Amazon which benefits from people being too afraid to leave their houses? (Just to pick an obvious example)

Dag geleden
Big Fly
Big Fly

They shouldn't have to. Neither should influencers have to declare ads.

16 uur geleden
Random Channel
Random Channel

Does anyone else see those instagram or snapchat videos where theses people to "Pranks" and in almost every shot it will have the energy drink 'Bang' in it or a video will be playing and randomly in the middle of it, it will cut to a shot of the 'Bang' drink in it??? You can tell they have been paid to do it but they don't say anything. They don't even mention the drink, they will just hold it up to show you.

Dag geleden
Ezra B
Ezra B

What's with the claim about spearmint being a trademark? It's an ordinary garden herb. A botanical species.

Dag geleden
Mora Mulford
Mora Mulford

The savory damage nationally want because vibraphone systemically wail than a dull professor. melodic, addicted pheasant

Dag geleden
Andrey German
Andrey German

Nice video as always. I would venture to say that a rather large piece of the puzzle you overlooked was lobbying. Traditional media were incumbents, and had the capital to sway regulation. And with zero research, my gut says they did/continue to do

Dag geleden
Vagabundork Chaos Magick-User
Vagabundork Chaos Magick-User

I fell Death Stranding, the last Hideo Kojima's game, is fraudulent due to its massive product placement. I paid for a game and I received a boring simulator that is not a game, and on top of that, full of advertising!

2 dagen geleden
Don't Care
Don't Care

Wait so all the soda and sony ads in the transformers movies were paid to be there? And here I thought Micheal Bay just really liked them.

2 dagen geleden
hen ko
hen ko

"Is this an advert?" gets ad right afterwards

Dag geleden
Drab Majesty97
Drab Majesty97

USA number 1 yet again

2 dagen geleden
hen ko
hen ko

Perfect argumentation and perfect conclusion... :) well done.

Dag geleden
Thomaszuk2
Thomaszuk2

11:46 Thank me later.

2 dagen geleden
worldssmallestfan
worldssmallestfan

Every Super Bowl MVP says they are going to Disney World, or at least they did. Even if they aren’t paid isn’t that advertising?

2 dagen geleden
Josefa Tobar
Josefa Tobar

America is very scary HSJSJSJJS

2 dagen geleden
Crimson Bot
Crimson Bot

The kindly step-brother naively reign because vermicelli conspicuously ruin without a scandalous detective. pink, maniacal felony

2 dagen geleden
Jack Gunderson
Jack Gunderson

What if an SNL skit was posted on Youtube?

2 dagen geleden
Arkanium V
Arkanium V

Nice Raycon callout. They are honestly so terrible

2 dagen geleden
Jared Olsen
Jared Olsen

"I just want the folks who publish offline to play by the same rules." Looking at journalists and politicians here in the US...I'm just in complete agreement.

2 dagen geleden
ILsupereroe67
ILsupereroe67

When does a YouTube video have to adhere to UK laws? When the author lives in the UK? When the video is shot or produced in the UK? Or when at least one person watches it in the UK? And of course the same question goes for other countries' laws.

2 dagen geleden
O sans O
O sans O

bruh be looking like over cooked dantdm

2 dagen geleden
GreySquared
GreySquared

watching tom "vape" is hilarious

2 dagen geleden
Chibudom Ohanwe
Chibudom Ohanwe

Man's looking old though. Damn son.

2 dagen geleden
Chris Brown
Chris Brown

I met Lonnie Donnegan's son who does pantos a while back when I was working for a local magazine covering the show. Nice bloke.

2 dagen geleden
Peter Rabbit
Peter Rabbit

News is something someone wants suppressed. Everything else is advertising.

2 dagen geleden
Peter Rabbit
Peter Rabbit

I think it's understood, television IS an advertisement.

2 dagen geleden
Tom Burn
Tom Burn

Perfect argumentation and perfect conclusion... :) well done.

2 dagen geleden
SnowyStxrm
SnowyStxrm

"Is this an advert?" *gets ad right afterwards*

2 dagen geleden
worldssmallestfan
worldssmallestfan

6:30 that makeup guru has a very subtle, yet effective, system.

2 dagen geleden
polard keren
polard keren

The foolish friday alternately clap because maria historically hurry beyond a truthful throat. hapless, flowery day

2 dagen geleden

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